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Abstract

This article looks at the record of the activities of Poland’s Women’s League, first registered in 1945 under the name Social and Civic League of Women, presented in its two magazines, Kobieta Dzisiejsza [Today’s Woman] and Kobieta [Woman] published in 1946–1947 and 1947–1949 respectively. Their approach and choice of stories were to demonstrate the new organization’s concern with the lives of their readers. The magazines offered advice on how to cope with problems of everyday life, both at home and in the workplace. The broad range of themes was intended to appeal to a broad audience from all walks of life, including those that were not members of the new organization.
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Abstract

In 1989–2017 women’s magazines were an important segment of Poland’s media market dominated by international publishing houses like Bauer Media, Edipresse Polska and Burda International. Each year they launched new leads (a total of about one hundred in that period). Most of them were successful in terms of sales and ad revenue. This article tries to chart the quantitative changes and major trends in the women’s magazines market as well as analyze the role of foreign capital in its development.
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