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Abstract

This study is focused on scholarship on proper names within a sociolinguistic framework. The main aim of this study is to clarify the term socio-onomastics and its meaning and usage with regards to toponomastics. Special attention is paid to the genesis of socio-onomastics and to the relations between sociolinguistics, onomastics and socio-onomastics. The influence of social aspects on the act of naming and on the entire existence of names is also taken into consideration when discussing the use of socio-onomastics. The text discusses views and attitudes towards the topic presented in linguistic literature. The socio-onomastic aspects are predominantly studied in scholarship on personal names, e.g. name creation and choice. In the case of place names, they are studied more rarely and the research pays attention mostly to the usage of place names in communication. Available toponomastic and anthroponomastic works using the term socio-onomastics in their description have been analyzed, as well as theoretical onomastic literature, producing several findings of differences in the usage of this term. The main topics of socio-antroponomastic literature are anthroponymy of various social groups, social aspects of name choice, social aspects of the development of naming systems, popularity of names, nicknames, hypocorisms and slang naming. The socio-toponomastic works mainly deal with the toponymy of various social groups, toponymic competence (knowledge and usage of toponyms), non-standardized toponyms, slang toponyms, social-based toponyms (commemorative toponyms), social-based renaming, and the linguistic landscape.
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Abstract

The article contains an analysis of the word formation of proper names which are used in the texts of advertisements. The analyzed examples are drawn from the texts of advertisements found on television, radio, press, the Internet etc. which were produced at the end of 20th century and the beginning of 21st century. The article analyses two categories of these proper names: word formations which are used in contemporary Polish language (f.e. Robuś, Marysia, Stefcia, Kasia, Jasio, Krzyś, Rozalka, Basia, Bartuś, Sabinka, Julka, Karinka, Tomek, Adaś, Goździkowa) and neologisms f.e. Zapobiegalska, Zarażalski, Kichalska, Krzywonogi, Przyklapiusz, Musztarderowie, TurboDymoMan, SuperEs, Zozolka, Łazienkowo). The analysis conducted in the article proves that both types of proper names, which are word formation derivatives, appear relatively often in the texts of advertisements. This is the case since they are easy to form (advertisements take the majority of them from usage) and can perform many functions, which advertisements willingly use for their own needs. Proper names that are word formation derivatives and just proper names serve mainly as an assessment as they connote the values appreciated both culturally and socially and the values attributed to proper names are carried on the advertised products. Proper names which are derivatives create a desired picture of advertised products more expressively than other proper names, thanks to their clear word formation structure. Moreover, they expose their commercial assets so they fully use and at the same time cocreate the system of values of consumption culture.
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Abstract

In this paper, the issue of the correlation between the status of the onymic object, its social range and the general rules used when naming is considered. The author proposes to distinguish two basic levels of where the proper names function: a local one and a global one. Then, two particular patterns of naming are connected with these levels: an innovative pattern and a conservative pattern. The conservative names mostly refer to objects that are of social importance and have a general, wide range of functioning. On the other hand, innovative names generally refer to unstable objects that have a rather low social position, and a restricted, narrow range of functioning. Examples of both levels are analyzed, particularly the anthroponyms, toponyms and chrematonyms. The paper contains the argument, that more known conservative names have provided the characteristics of the prototypical proper name in general, and these characteristics are usually expanded to all proper names in their theoretical approaches.
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Abstract

This article addresses the issue of the interpretation of proper names in poetry. The state of research on the functions of proper names in literature is well described, but it is possible to note the lack of a fixed interpretation strategy in poetry which means that, despite little interest in poetry, its researchers often try to propose their own methods of analysis. The authors of the article, who tackle onyms in the poetry of Bruno Jasieński, present their own methodological approach to the matter, based on B. Waldenfels’ concept of the “phenomenology of the alien”.
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Abstract

The study aims to contribute to research on the onomastic-stylistic diversity of Polish prose in the late 20th century. In focus are those onomastic properties of literature that reveal connections between names and language in the process of creating non-mimetic, literary-style fiction. These properties also point to the nature of proper names as they function in a literary work of art — that work being a post-modern intellectual-literary game. The names used in the novel (anthroponyms, toponyms, chrematonyms, also zoonyms) mainly derive from the author’s linguistic creativity: they contribute to the world-view projected through the text. That world-view is “purposefully and totally unusual”, different from the real world.
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