This article sheds light on the advent of online platforms and the way it is reshaping urban enviroment, breaking down traditional axes of both social interaction and commercial power, shifting the structure of traditional services. The platform revolution is radically transforming an array of many functional cities’ areas, like transportation, accommodations and personal services. Thus current concerns as strong urbanization, industrialization and world population growth, enable sharing economy firms to flourish as a reaction against the frictions of urban life exploiting such exacerbation, in order to fulfill demand for appropriate services. After a critical analysis of these issues, the article deepens innovative transportation services, moving on to illustrate the Italian rulemaking process as a chance to provide a solution to the ongoing problem of striking the right balance between competing priorities, such as market access and preservation of sustainable mobility. It suggests to reflect upon the best approach able to face the complexity of urban transport systems, in order to break in a new culture for urban mobility, comply to EU legislation too.
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