Search results

Filters

  • Journals
  • Keywords
  • Date

Search results

Number of results: 2
items per page: 25 50 75
Sort by:

Abstract

The level of sales of a given good depends largely on the distribution network. An analysis of the distribution network allows companies to optimize business activity, which improves the efficiency and profitability of a company’s sales with an immediate effect on profit growth. The so-called spatial analysis is highly useful in this regard. The paper presents an analysis of the network of authorized dealers of the Polish Mining Group for the Opolskie Province. The analysis was done using GIS (SIP) tools. The purpose of the analysis was to present tools that could be used to verify an existing distribution network, to optimize it, or to create a new sales outlet. The prresented tools belong to GIS operations used to process data stored in Spatial Information System resources. These are so-called geoprocessing tools. The article contains several spatial analyses, which results in choosing the optimum location of the distribution point in terms of the defined criteria. The used tools include a spatial intersection and sum. Geocoding and the so-called cartodiagram were also used. The presented analysis can be performed for both the network of authorized retailers within a region, a city or an entire country. The presented tools provide the opportunity to specify the target consumers, areas where they are located and areas of potential consumer concentration. This allows the points of sale in areas with a high probability of finding new customers to be located, which enables the optimal location to be chosen, for example, in terms of access to roads, rail transport, locations of the right area and neighborhood. Spatial analysis tools will also enable the coal company to verify its already existing distribution network.
Go to article

This page uses 'cookies'. Learn more