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Search for: [References = Zaichkowsky \(1985\), Measuring the involvement construct of, Journal Consumer Research, 12, 341, doi.org\/10.1086\/208520]

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Influence of involvement and motivation to correction on product evaluation: Asymmetry for strong and weak brands

Małgorzata A. Styśko-Kunkowska Katarzyna Żbikowska

Polish Psychological Bulletin | 2014 | No 4 | DOI: 10.2478/ppb-2014-0059

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