The aim of the article is to diagnose the regional diversification of development in the axiological context. The starting point in this analysis is the term: development. This category is understood in a multidimensional manner. Presented in this paper conceptual model of development allows to distinguish three levels of analysis of the development process: material, social and cultural. Identification of the axiological phenomenon of the diversification of regional development in this research is ultimately served by the systematization tool – typology, introducing the division into the culture of honour, achievements and joy.
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