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The aim of the paper is to present an overview of the theoretical basis and stages of the process of opportunities exploration and exploitation in the development of innovativeness of small and medium-sized enterprises (SMEs) and its preliminary empirical verification on the basis of experience derived from economic practice. The aim of the paper is realized based on the author’s own empirical research carried out in the form of a case study conducted among 5 innovative SME companies in Poland. The results indicate that the analyzed companies associate opportunities directly with entrepreneurship and the development of innovative activity. They take various actions that are part of theoretical principles of effective opportunities exploration and exploitation, which allows them to obtain a number of pro-innovative benefits and which supports the creation of competitive advantage.
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