The article shows the need to take into account the principles of sustainable development in the field of the revitalization of space, and point out green roofs as a tool in this process. It is presented in the light of the green city concept, and the criteria of the European Green City Index. The article shows the ecological, social and economic benefits of green roofs (starting from the retrieval of green areas in the urbanized space, the reduction of heat island effects, up to the integration function of green roofs), which is illustrated by a few case studies of applying green roofs within revitalization projects. The article indicates also legal incentives, as well as programs directed to the development of green roofs around the world, pointing out a range of factors to consider also for Polish cities.
The article indicates the potential of revitalization activities in the process of building the image of the city, associated also with its “brand”. It shows the role of city-marketing to create a city product, connected to the development of the cultural industries and the urban tourism. The article indicates common areas between the revitalization process and the creating the city brand, focusing on Gdańsk. Two main documents are taken into account: Brand Strategy Gdańsk until 2013 and Program for the development and promotion of the product off er of Gdańsk and the region in the 2014-2020 perspective. The article shows different types of revitalization activities aff ecting the image of Gdańsk, including: the spectacular investments in postindustrial areas, as well as residents’ and independent organizations’ activities, aiming to transform and to promote neglected, but valuable, areas of the city.